Year-end Event has Lots of Fizz

September 2019 ESRA Branches News

The group enjoying their visit to the Coca-Cola factory

Thanks to the ESRA Raanana branch, the year-end celebration for the socially handicapped group was a visit to the Coca Cola factory.

The Visitors Center comprises various rooms each with a different theme including sustainability and recycling and the history of Coca Cola. Each room included a descriptive film or other activity which the participants could really enjoy. In addition, we were given a short glimpse into the production facilities.

The participants had many opportunities for selfies and photos – something, that in common with most youngsters, gives them particular pleasure. We could see on their faces and by their enthusiastic reactions how much everybody really enjoyed the tour.

We are now all looking forward to next year's activities and hope they will be as successful.

About the author

Shifra Neumann

Shifra (Reich) Neumann was born and schooled in Manchester, England, in 1953, to a large family where volunteering and helping others were an essential part of her upbringing. Says Shifra: “As long as I remember myself, I have always volunteered in various projects.”

After graduating with a B.A. in Sociology and French from London, Shifra came to live in Israel in 1981 with her husband, Sidney. They live in Kochav Yair. Her three children and eight grandchildren were born and live here in Israel.

Since in Israel, Shifra has worked full time at various companies dealing with all aspects of the local pension system including explaining Israeli pensions to many Anglo immigrants who were pleased to find someone who could explain this seemingly complex matter in their own language.

While working full time Shifra volunteered at Yad Sarah (which deals with the temporary lending of medical equipment). Subsequently she volunteered with ESRA’s social club in Kfar Shmaryahu for young adults with cerebral palsy.

As a result of her recent retirement she has been able to expand her volunteering for ESRA and has started as an English tutor for high school students in Kfar Saba. She is now also the branch coordinator for the tutoring program in Kfar Saba, Tira and Kochav Yair.

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