Rolene Marks, a fellow journalist and media consultant who appears frequently on radio and television, and I launched Lay Of The Land (LOTL), a new media platform on Israel and its outreach to South Africa, Europe, North America and Australia.
Countering a global campaign of 'beating up' on Israel, LOTL will present an 'Upbeat Israel' that is dynamic, innovative, inclusive, fun, culturally and gastronomically inviting and in the vanguard of providing solutions to challenges at home and abroad.
LOTL is not about PR; it's not about negating criticism of Israel nor about Israel's image, its about quality reportage on Israel to a world out there that know very little about Israel.
Help us share what we know about Israel and share our articles.
To visit, log onto https://layoftheland376996452.wordpress.com/